PR does more than just rescue big companies from their bad decisions - it can rescue you, too (JK, JK!). In all honesty, your personal brand is how you want the world to see you, based on your achievements, expertise, and experiences, and a publicist can help craft that image for you.
Your personal brand is intentional - as opposed to your preference for ketchup on your eggs (at least I hope that wasn’t an intentional decision, because then I would be concerned). The first stop on your journey to personal brand enlightenment would be to reflect on and decide what you want to say/how
you want to be viewed and who your audience is. Then, your publicist would use that information to craft a PR strategy to amplify your brand so that your audience accepts and interacts with it. Your publicist would utilize a variety of media outlets, all geared toward your ideal audience, in order to ensure your brand is being placed in front of the right faces - and not just echoing into the void.
Developing and promoting your personal brand takes time, like watching a soccer match or waiting for your nails to dry; it can’t be rushed. Your publicist will help you build the necessary social proof for a solid personal brand.
Now, it’s up to you - are you ready to begin your journey to personal brand enlightenment?