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Don’t Let Your PR Strategy Be a One-Hit Wonder Like Billy Ray Cyrus — Avoid an Achy Breaky Brand

Photo Credit: Respective Owner

The perception that a feature in a prestigious publication like Forbes will solve all PR and Marketing problems for businesses and entrepreneurs is a common misconception. Let’s be honest Forbes has been known to be wrong a time or two, Sam Bankman-Fried, Elizabeth Holmes, Charlie Javice, but who’s counting? 😂

While a [insert top-tier publication here] feature offers significant benefits, it’s essential to understand that it’s just one component of a comprehensive public relations (PR) strategy. Let’s explore the impact of a top-tier feature and the importance of a diverse PR strategy.

Impact of a Top-Tier Publication Feature

  1. Enhanced Brand Reputation: Being featured in a renowned publication can significantly boost a brand’s reputation, awareness, and perceived value in the market.

  2. Potential Increase in Sales: Although immediate sales boosts are not guaranteed, the long-term exposure and credibility gained can attract potential customers and clients, especially in premium sectors.

  3. Networking and Opportunities: Features in prestigious publications are often read by influential decision-makers, which can open doors to new business opportunities, partnerships, and networking.

Importance of a Diverse PR Strategy

  1. Building a Thriving Brand: Effective branding and PR strategies are vital in making a company stand out and attract the right customers. Example: the LEGO Group’s ‘Rebuild the World’ campaign is an excellent example. By focusing on creativity and engaging with its audience through user-submitted content, Lego strengthened its brand as innovative and interactive, appealing to both kids and adults.

  2. Comprehensive Brand Management: A good PR strategy involves managing the company’s reputation, creating a detailed brand, and devising strategies to reach potential customers. Example: Dove’s ‘#TheSelfieTalk’ campaign effectively managed the brand’s reputation by addressing real-world issues like social media’s impact on self-esteem. This approach kept the brand relevant and respected.

  3. Social Media Integration: Incorporating social media is essential in modern PR strategies, targeting the right customers on these platforms. Example: The BBC’s Peaky Blinders fan art campaign creatively used social media to engage with its audience. By inviting fan art submissions for their new season’s imagery, they created a strong connection with their viewers, leveraging user-generated content for wider brand appeal.

  4. Audience Focus: Understanding and focusing on the target audience ensures more efficient marketing efforts. Example: American Heart Association’s ‘Go Red for Women’ campaign is an example of focusing on a specific audience. By highlighting heart disease in women and using celebrities to draw attention, they effectively reached and educated their target demographic.

  5. Adapting to Market Changes: Success in PR requires ongoing research and adaptation, understanding PR strategies, utilizing social media, and knowing your audience. Example: Google’s ‘Year in Search’ campaign showcases adaptability. By annually highlighting the year’s top searches, Google stays relevant and connected with its audience, reflecting its role in capturing the pulse of global events and trends.

I’ll step down from my soap box now and wrap up with this: while a feature in a top-tier publication is valuable, it is not a standalone solution. A robust, adaptable PR strategy, including but not limited to prestigious media features, is crucial for sustained success and brand growth.

Allow me to introduce myself

I’m Mariya Pallais (surprise surprise) - first and foremost a Millennial, meaning memes and wine are a way of life. To further exploit cliches, I love dogs and have a chinchilla, who I call my child. I started in the Marketing department of AirBnB, which feels on brand, and decided that I wanted to create a life where I do it myself (PR, not home rentals).

So, I broke out on my journey to entrepreneurship, which like all good journeys had a few flat tires but resulted in a great view. Mariya Pallais PR has been around for 5 years now and when I’m not grinding away, I’m in a wetsuit somewhere 100 feet under the sea. Over the last 5 years, I’ve expanded my connections and fine-tuned my processes - but don’t take my word for it (or do, that’d be great), let’s hop on a call so you can see for yourself.



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