What’s even the point? No, no, no, we’re not asking you to delve into the point of living - but rather to explore the point of your brand. Why are you invested in nurturing it (and not the way you take care of your succulents)? When roasting your brand, the first objective is to know what the objective is. Tell us what you want, what you really really want. Who knows, maybe we’re your genie in a bottle.
Now that we know where you want to go - we have to know where you are and no I don’t mean drop us a pin - so we’ll do a data dive [insert all of the buzzwords about KPIs and metrics]. What kind of roast would it be if we didn’t mention your stats from that Daily Mail appearance? While we’re analyzing your stats, we’ll also be evaluating your digital presence (we’ll make sure not to like your ex's photos from a decade ago). Outside of social media, we will look at your email campaigns and website performance, along with eliciting feedback from internal stakeholders.
By this point, we get you but does everyone else? What are you telling the World Wide Web and is it in alignment with your brand? We will explore your brand guidelines, public perceptions, assets, and messaging to make sure they’re all telling the same story.
It’s time to deploy our favorite strategy - keep your friends close but your enemies closer - where we get to do recon on your competitors. Who are they? What’s their sign? When’s their birthday? J/K we get down to the nitty gritty - are they Apple or Android users. While we’re doing this important research, we will also make note of their PR and marketing strategies, identifying any gaps that we could take advantage of.
After we have gathered all of this information, it’s time for us to make a few recommendations aka let the roast begin. We’ll condense our findings, suggest strategies, and propose tactical changes that circle back (how’s that for a buzzword) to communicating the point of your brand. Don’t worry, though, we’ll keep it light and funny. It’s our vibe.
Since we know you’re a glutton for punishment (you are enlisting us to roast you), you’ll be happy to know that this is a process we recommend doing each year. It’ll keep you on your toes and keep your name in everyone’s mouths.
Allow me to introduce myself
I’m Mariya Pallais (surprise surprise) - first and foremost a Millennial, meaning memes and wine are a way of life. To further exploit cliches, I love dogs and have a chinchilla, who I call my child. I started in the Marketing department of AirBnB, which feels on brand, and decided that I wanted to create a life where I do it myself (PR, not home rentals).
So, I broke out on my journey to entrepreneurship, which like all good journeys had a few flat tires but resulted in a great view. Mariya Pallais PR has been around for 5 years now and when I’m not grinding away, I’m in a wetsuit somewhere 100 feet under the sea. Over the last 5 years, I’ve expanded my connections and fine-tuned my processes - but don’t take my word for it (or do, that’d be great), let’s hop on a call so you can see for yourself.